Hi, I'm Jeff.
I am passionate about creating impactful designs that enhance lives while balancing business objectives and design feasibility through stakeholder collaboration.
I'm a product, UX, UI, and web designer from Hong Kong, now living in Toronto.
Since 2021, I've been working at Asiabots, helping global businesses and public organizations enhance customer communication with AI conversational technologies.
Previously, I worked at Kami Intelligence, optimizing user experiences for AI training data products and participating in usability testing.
Before that, I was a designer at BAFS (HK), where I revamped their corporate branding, conducted website research, and developed a new company website.
Outside of work, I enjoy spontaneous trips and playing Cities Skylines, a city-building game where I design infrastructure to improve citizens' travel.
This website is a space for me to share my work. If you're interested in collaborating, have questions, or just want to say hi, feel free to email me or connect with me on LinkedIn.
Experience
Jun 2021 - Present
Asiabots
UX/UI Designer
Led end-to-end design for Asiabots' conversational AI products, conducting UX research, competitor analysis, and delivering wireframes, user flows, and prototypes that contributed to Asiabots securing US$27.5M Series A funding and winning an international award.
Mar 2021 - Jun 2021
Kami Intelligence
UX/UI Designer
Assisted design team with usability testing ideation, test plans, and test execution to reduce user friction on AI training data products.
Oct 2020 - Feb 2021
BAFS(HK)
Freelance Designer
Led website analysis using Google Analytics and Hotjar to drive the strategy and development of a new company website design, resulting in improved user engagement and increased web traffic.